Articles

Category: Good Communication

Mark Putnam

Somewhere between the truth and a lie, there's "spin." We hear about politicians spinning bad news in their favor. We see journalists and pundits spin news stories to reflect a certain point of view. It's easy. You too can spin…

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Mark Putnam

A century ago, a promise and a handshake was as good as a legally binding agreement. Nothing was stronger than saying, "You have my word." There was a sacred quality to one's word that was not taken as lightly as…

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Mark Putnam

In business, image is everything. Your physical appearance is just as important as your sales pitch. This is why you pay homage to the mirror each morning, picking out the right outfit, grooming, to show the world by your outward…

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